E-commerce in Mexico keeps growing at double digits. According to the 2026 Online Sales Study by the Mexican Online Sales Association (AMVO), retail e-commerce reached 941 billion pesos in 2025, up 19.2% from the previous year. With El Buen Fin just weeks away —this year from November 13 to 17— the question for online stores is no longer only how to sell more, but how to deliver on what they sell.
Key figures from the 2026 Online Sales Study
- 941 billion pesos in retail e-commerce sales in 2025, 19.2% more than in 2024.
- The digital channel now accounts for 17.7% of retail sales: out of every 100 pesos sold in retail, 17.7 are generated online.
- 77.2 million digital shoppers, twice as many as in 2018 (37 million).
- 90% prefer home delivery.
- 23% have paid for online purchases in cash at convenience stores.
- Order tracking is among the five most valued attributes of an e-commerce site.
What happens after the click
If nine out of ten shoppers expect their order at home and tracking is one of the attributes that matters most, the experience does not end at checkout: it starts there. Every step between purchase and delivery is a moment when the customer wants to know what is going on, and when good communication prevents calls to customer service, failed deliveries and cancellations.
SMS is especially useful here because it reaches any mobile phone without depending on an installed app or an internet connection, and because it is read quickly. These are the moments where it adds the most value:
- Order confirmation with order number and amount, within seconds.
- Cash payment reference and a reminder before it expires, for the 23% who pay in store.
- Order shipped with the carrier and tracking number.
- Out-for-delivery notice on the same day, with a time window, to reduce failed visits. More in SMS for logistics and last-mile delivery.
- Delivery confirmation and, a few days later, an invitation to rate the purchase.
Three practices for peak season
- Always identify yourself. An alphanumeric sender ID with the store’s name helps customers tell your message apart from smishing attempts, which tend to rise during sales seasons.
- Keep transactional and promotional apart. Order notices go to every buyer; promotions only to those who gave consent. See transactional vs promotional SMS.
- Measure delivery, not just sending. Delivery reports tell you which messages arrived and let you fix wrong numbers before the order peak.
If you are looking for ready-to-use copy, our SMS message examples and our guide to SMS for e-commerce and retail include templates for every stage.
At Grupo Tecnophone we help online stores and retail brands in Mexico automate their SMS notifications via API or from our platform, with real-time reports and specialized support. If you want to try it before El Buen Fin, request a demo.
Sources
- “Estudio de Venta Online 2026 (public version)”, Mexican Online Sales Association (AMVO), 2026. Read article
- “El Buen Fin 2026 será del 13 al 17 de noviembre y cambiará su calendario”, El Imparcial, October 1, 2026. Read article
- “Studies”, AMVO. Read article
