30 SMS message examples for customers: ready-to-use templates by industry

Thirty ready-to-adapt SMS templates, organised by use case: verification, transactional, logistics, appointments, collections, promotions, loyalty and public-sector communication.

How to use these templates

Every example is designed to fit in one 160-character segment when written without accents; if you prefer accents and emojis, remember the limit drops to 70 characters per segment and the message can cost twice as much. Replace the data in braces with the variables from your system or your contact file.

Commercial templates require prior consent from the recipient and an opt-out mechanism; transactional and informational ones do not. Read the article on SMS regulations in Mexico before launching campaigns.

Verification and security (OTP)

• “MyApp: your verification code is 482913. It expires in 5 minutes. Never share it; MyApp will never ask for it.”
• “Banco Norte: code to authorise a transfer of 5,000.00 MXN: 731904. If you do not recognise this operation, call 55 1234 5678.”
• “StoreX: use code 205871 to change your password. If this was not you, ignore this message.”
• “Fintech Ya: welcome. Confirm your number with code 660318 to activate your account.”

Transactional and confirmations

• “StoreX: we received your order #48213 for 1,890.00 MXN. We will let you know when it leaves our warehouse.”
• “Banco Norte: purchase approved for 450.00 MXN at SUPERMERCADO 12/03 14:22. If you do not recognise it, reply NO.”
• “Seguros Sol: your payment of 2,300.00 MXN was received. Policy valid until 31/12. Thank you.”
• “Clinica Reforma: your results are now available in the patient portal. Sign in with your record number.”

Shipping and logistics

• “StoreX: your order #48213 has shipped. It arrives tomorrow between 10am and 2pm. Track it: storex.mx/s/48213”
• “Paqueteria Rapida: your parcel is on the way. The courier arrives in approx. 15 min. Please have ID to hand.”
• “StoreX: your parcel was delivered at 12:40. If there was any problem, reply HELP.”
• “Farmacia Central: your prescription is ready for collection at the Roma branch. Open 8am to 9pm.”

Appointments and reminders

• “Clinica Reforma: a reminder of your appointment with Dr. Lopez on Thursday 12 at 10:30, Av. Reforma 250. Reply YES to confirm or CHANGE to rebook.”
• “Taller Motor: your car is ready. You can collect it today until 7pm. Total: 3,200.00 MXN.”
• “City Government: your licence appointment is on 15/03 at 9:00 at the Centro office. Bring ID and proof of address.”
• “Universidad del Valle: enrolment reminder. Deadline: 20 March. Check your student portal.”

Collections

• “Financiera Sur: hi {name}, your payment of ${amount} is due on {date}. Pay in the app, at OXXO or by transfer.”
• “Financiera Sur: your payment of ${amount} is due today. Reference {reference}. Avoid late fees.”
• “Agua Municipal: your bill of ${amount} is outstanding. Settle before {date} to avoid suspension.”
• “Financiera Sur: we can help you get back on track. Reply PLAN and an adviser will call you today.”

Need more? There are 20 templates by industry in payment reminder SMS examples.

Promotions and loyalty (consent required)

• “StoreX: today only, 20% off store-wide with code TODAY20. Shop at storex.mx. Reply STOP to opt out.”
• “Cafe Central: {name}, you have 120 points expiring on 31/03. Redeem them for a free coffee at any branch. Reply STOP to opt out.”
• “Gimnasio Fit: happy birthday {name}. Here is a free guest class this month. Show this SMS at reception.”
• “StoreX: you left items in your cart. Complete your purchase today and shipping is free: storex.mx/c/{id}. STOP to opt out.”

Surveys and two-way messaging

• “Paqueteria Rapida: how would you rate today delivery from 1 to 5? Reply with a number. Thank you.”
• “Banco Norte: help us improve. Reply YES if your branch visit was resolved in under 15 minutes.”
• “Clinica Reforma: did you get the care you expected? Reply 1 (yes) or 2 (no).”

Public sector and citizen alerts

• “Proteccion Civil CDMX: heavy rain alert in the southern area until 10pm. Avoid crossing flooded avenues.”
• “Municipal Government: property tax payment with 15% discount ends on 31 January. Pay online or at municipal offices.”
• “Health Ministry: vaccination campaign from 10 to 14 March at health centres. Bring your vaccination card.”

If you want to test any of these templates with real data and see how many segments they consume, the Grupo Tecnophone console shows it in the preview. And if you need help designing your messages, write to us from the contact page.

See also: SMS for call centers · SMS for insurance · SMS for e-commerce · How an SMS is delivered, step by step

Sources

• “3GPP TS 23.038: Alphabets and language-specific information”, ETSI / 3GPP. Read source
• “3GPP TS 23.040: Technical realization of the Short Message Service (SMS)”, ETSI / 3GPP. Read source
• “Ley Federal de Protección al Consumidor”, Cámara de Diputados. Read source
• “Ley Federal de Protección de Datos Personales en Posesión de los Particulares”, Cámara de Diputados, March 20, 2025. Read source

Frequently asked questions